Select a GLOBAL Fortune 500 company

Select a GLOBAL Fortune 500 company (it cannot be one you work for) that operates in the United States and in other nations around the world. You will be using the same firm for the Unit 5 Assignment and the Unit 6 Final Project, so make sure it is one you are interested in and that has plenty of good sources of information available.

1. Summarize the firm’s history, its recent and current operating results, and the economic, social, and political forces that affect it most.
2. Present a brief SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
3. Discuss the factors it will need to predict, plan for, and adjust to in the future.

The Assignment is to be a minimum of five pages long (title pages, bibliographies, etc., do not count) and in APA format. A good variety of objective, high-quality, current sources need to be used.

GB540 Unit 4 Assignment Rubric
Content and Analysis	Points Possible	Points Earned
A global Company was chosen.	5
Paper includes a discussion with an appropriate analysis of the firm’s history.	5
Paper includes a discussion with an appropriate analysis of the firm’srecentoperating results.	5
Paper includes a discussion with an appropriate analysis of the firm’scurrentoperating results.	5
Paper includes a discussion with an appropriate analysis of the firm’s economic forces that affect the firm the most.	5
Paper includes a discussion with an appropriate analysis of the firm’s social forces that affect the firm the most.	5
Paper includes a discussion with an appropriate analysis of the firm’s political forces that affect the firm the most.	5
Paper includes a brief SWOT analysis for the firm.	5
Paper includes a discussion with an appropriate analysis of the factors the firm needs to predict for the future.	5
Paper includes a discussion with an appropriate analysis of the factors the firm will need to plan for the future.	5
Paper includes a discussion with an appropriate analysis of the firm’s the factors that will need to be adjusted to in the future.	5
Paper includes a minimum of three current references.	5
Writing Style, Grammar, APA Format	15
Total	75

 

The Assignment is to be submitted to the Unit 4 Dropbox by the end of Unit 4.

ID: GB540-04-09-01-A

Assignment 5

For this Assignment, you are to continue using the same Fortune 500 company you selected in Unit 4. The focus here is on its domestic (American) operations, with global issues left for Unit 6. Begin by reading through the material on economic indicators in theWebliography. Select 6-10 indicators that are of particular relevance to your firm and explain why. Next, outline a strategy for how the firm should respond to the information provided by the economic indicators with the goal of maximizing revenues in the years ahead.

The Assignment is to be a minimum of five pages long (title pages, bibliographies, etc., do not count) and in APA format. A good variety of objective, high quality, current sources need to be used.

GB540 Unit 4 Assignment Rubric
Content and Analysis	Points Possible	Points Earned
Used the same global company from Unit 4 Assignment.	5
Selected and defined 6-10 Indicators of particular relevance to the firm chosen.	10
Discussion for each indicator includes: Explanation of the relevance to the firm A strategy of how the firm will respond A goal to maximize revenues for the years ahead	45
Writing Style, Grammar, APA Format, at least three resources are used.	15
Total	75

Assignmen6 6

The Final Project is to be submitted as a PowerPoint presentation of approximately 20-25 slides. Material from the Unit 4 and Unit 5 Assignments can be used to provide a background and foundation upon which to build. While the primary focus of the Final Project should be on your firm’s global operations, integrate information on the regional and national level, as well. How have they done in the past? What is their current state? What kinds of plans and possibilities do they have for the future? Is there room for improving what they do? Should new ventures be added or old ones subtracted? As you can see, the field is wide open for you to construct your project in the most relevant way you see fit.

As parts of the Final Project you are to include an 18-24 month forecast and a strategic audit (an analysis of how well the firm’s strategies have worked to date). Your conclusion should include a clear set of recommendations that are well supported. The project must include APA format references on the final slide and in-text references on the slide where information is presented. Include a minimum of three high-quality, up-to-date sources. It is to be submitted to the Week 6 Dropbox by the end of Unit 6.

GB540 Unit 6 Assignment Rubric
Content and Analysis	Points Possible	Points Earned
PowerPoint presentation includes 20-25 slides.	10
Presentation includes an appropriate analysis of the firm’s global operations integrating information at the regional and national level.	13
Presentation includes an appropriate analysis of how well the firm has operated in the past.	13
Presentation includes an appropriate analysis of the firm’s current state.	5
Presentation includes an appropriate analysis of plans and possibilities the firm has for the future.	10
Presentation Includes an appropriate explanation and analysis of where there is room for improvement.	10
Presentation includes an appropriate analysis regarding whether the firm should add new ventures.	10
Presentation includes an appropriate analysis whether the firm should subtract diverge away from old ventures.	10
Presentation includes an18-24 month forecast for the firm.	10
Presentation includes a strategic audit that provides an analysis of how well the firm’s strategies have worked to-date.	5
Writing, Grammar, appropriate use of limited text and bullet points. Final slide includes at least three references in APA format. In-text references are included on appropriate slides throughout the presentation where applicable.	24
Total	120